Be found when it matters most.

Good SEO strategy is designed to give your business the visibility it needs in search engine results. Essentially, SEO is a method of optimizing your website so that it ranks higher in search engine queries. Why does that matter? Because higher rankings mean more people can easily find and visit your site, which can translate into more customers.

SEO Audit

Find out what’s holding your website back from achieving its full potential with our in-depth SEO audits.

An SEO audit is like a health check for your website. It involves scrutinizing multiple elements of your site to understand how well it is performing in search rankings. We then provide actionable insights for immediate improvements.

A Complete SEO Audit entails checking all of the following:

• Domain Authority
• Organic Traffic
• Rankings Analysis
• Link Toxicity
• Link Building Gap
• Referring Domains
• Content Analysis

Domain Authority

Domain Authority is an ‘score’ that predicts how well a website will rank on search engine result pages (SERPs). It ranges from 1 to 100, with higher scores corresponding to a greater ability to rank. There are several reputable DA score tools, that can be used for the job. We analyze your current Domain Authority via one (or more of these tools) and provide strategies to improve it, which often involves improving your backlink profile and other off-page factors. In theory, the higher the score the better positioning your website can aquire for the keywords you’re trying to target.

Organic Traffic

Organic Traffic refers to visitors that land on your website through unpaid (“organic”) search results, as opposed to paid advertising. We analyze the volume and quality of your organic traffic to understand how well your site is attracting your target audience. From there, we can make informed decisions on content and keyword strategies.

Rankings Analysis

We perform a detailed analysis of how your website ranks for specific keywords and phrases that are crucial for your business. This analysis helps us understand your website’s visibility on search engines and identify areas where we can improve your rankings.

What’s this ‘keywords’ business, and how does all that work?

Keywords are specific terms or phrases that people type into search engines when they’re looking for information, products, or services. In the context of Search Engine Optimization (SEO), keywords serve as the bridge between what people are searching for and the content you provide on your website. Optimizing your website for relevant keywords is a fundamental part of any effective SEO strategy.

The goal is to rank as highly as possible on search engine results pages (SERPs) for keywords that are relevant to your business. When you rank highly for important keywords, it increases the visibility of your website, which can lead to more traffic and, ultimately, more customers. Below are some of the main factors that impact how keywords rank..

Link Toxicity

Having toxic, or low-quality, backlinks pointing to your website can seriously harm your search engine rankings. We identify and evaluate these potentially damaging links and recommend a course of action, which could include disavowing such links.

Link Building Gap

We identify the difference between your website’s backlink profile and those of your top competitors. By analyzing this gap, we can pinpoint opportunities for acquiring new, high-quality backlinks that can boost your authority and rankings.

Referring Domains

Referring domains are external websites that link to your site. We evaluate the number and quality of these referring domains to understand the overall health of your backlink profile. This gives us the insight needed to build a robust link-building strategy.

Content Analysis

We scrutinize the content on your website to see how well it aligns with what your target audience is searching for, as well as how it complies with SEO best practices. This involves analyzing text, images, videos, and even the structural layout of your content.

On-page SEO

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On-page SEO is about fine-tuning the individual pages on your website so they are both user-friendly and search engine-friendly. This includes editing text, images, and code to make them more accessible to search engine algorithms. The end goal is to make each page on your site more likely to rank higher in search engine results.

What you’ll get:

• A complete content analysis including:
  • On-page content
  • Section headers (H1-H6)
  • Each URL’s Meta Tags
  • Images and Media
• A proposal with priorities for implementation, considering your industry norms, target audience, and market dynamics.

On-page content

We look at the actual content on each page of your website, evaluating how well it’s optimized for relevant keywords, its readability, and its ability to engage visitors. Content is king in SEO, and our analysis will guide any necessary revisions.

Section headers (H1-H6)

Headers structure your content, making it easier for both readers and search engines to understand what each section of a page is about. We analyze your use of H1-H6 header tags for optimal organization and SEO value.

Each URL’s Meta Tags

Meta tags, such as the title tag and meta description, help search engines understand the content of your pages. We assess each URL’s meta tags to ensure they are optimized for relevant keywords and are compelling for users.

Images and Media

Images and other media elements on your website must be properly optimized for faster loading and SEO. We ensure that all images have alt text and that videos include appropriate metadata for the best possible search engine ranking.

Off-page SEO

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Off-page SEO involves techniques that help your website gain authority and trust, but are not directly related to the content on your site. This often includes getting quality backlinks from other websites, positive social media activity, and garnering positive reviews.

What you’ll get:

• A complete analysis of your brand and your top three competitors, covering:
  • Backlinks
  • Social signals
  • E-A-T (Expertise, Authority, Trust)
  • Branded searches
  • Online reputation signals
• A strategy plan for improving your rankings, with highlighted opportunities based on your business niche and customer behaviors.

Backlinks

We analyze the quality and quantity of external sites that link to your website. Quality backlinks can significantly boost your site’s SEO, and we identify the best opportunities based on your industry and customer behavior.

Social signals

Social signals, like shares and likes on social media platforms, can indirectly affect your SEO. We assess how well your content is performing socially and recommend strategies to improve engagement.

E-A-T (Expertise, Authority, Trust)

E-A-T stands for Expertise, Authority, and Trust, three factors that Google uses to evaluate the credibility of a website. We review your site and content for these factors to make sure you’re positioned as a reliable source in your industry.

Branded searches

This refers to how often people are searching for your brand name on search engines. A high volume of branded searches is generally a good indicator of brand awareness and reputation. We analyze these searches to glean insights into customer behavior and intent.

Online reputation signals

Online reviews and other reputation signals can influence how your site is perceived both by potential customers and search engines. We analyze these signals to identify opportunities for improving your overall online reputation.

Local SEO

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Local SEO helps to optimize your digital presence for a specific geographic location. This is particularly useful for small businesses that operate within a certain area and want to attract local customers.

What you’ll get:

• A complete analysis of your brand within your local context, including:
  • Local Search Rankings
  • Google My Business
  • Local SEO Campaigns
• Tailored Local SEO strategies that consider your specific geographic location and local customer behaviors.

Local Search Rankings

We examine how your business ranks in local search results, which is crucial for attracting customers in your immediate geographic area. We use this data to optimize your local SEO strategy.

Google My Business

IF your business has a physical presence (e.g., you have a shoe store, or a coffee shop), your Google My Business listing is essential for local SEO. We make sure it’s fully optimized, including accurate business details, hours, and customer reviews, to improve your local search visibility.

Local SEO Campaigns

We develop and execute localized SEO campaigns tailored to your specific geographic area. These campaigns may include localized keyword optimization, local backlinking strategies, and other tactics aimed at boosting your visibility in local search results.

Page Speed Optimization

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Page speed is a critical factor in both user experience and search engine ranking. A slow-loading website can drive potential customers away. Our Page Speed Optimization services aim to make your website as fast as possible.

What you’ll get:

• A sitewide crawl and full technical analysis of your website.
• Recommendations on optimization techniques such as:
  • Code minimization
  • Image compression and alt text implementation
  • PSI (PageSpeed Insights) improvements
• Faster page speeds, customized to the types of devices commonly used by your target audience.

Sitewide crawl and full technical analysis

We crawl your entire website to identify any technical issues that might be affecting its performance or SEO. This can include broken links, 404 errors, and other technical glitches that need to be addressed.

Code minimization

Excess code can slow down your website. We recommend best practices like code minimization, which involves removing unnecessary characters from your site’s source code without changing its functionality, to improve page speed.

Image compression and alt text implementation

Large image files can dramatically slow down your site. We recommend image compression techniques without sacrificing quality. Additionally, we ensure all images have appropriate alt text for SEO.

PSI (PageSpeed Insights) improvements

Google’s PageSpeed Insights tool provides data on how well your site performs in terms of loading speed. We analyze this data and implement strategies to improve your score, optimizing your site for both desktop and mobile users.