SEO is an ongoing process, not a project. Gaining and keeping rank and visibility requires regular ongoing attention, now more than ever before.
Mainly, the factors that influence the price of an SEO budget are the following:
- Number of website pages to optimize.
- Industry competitiveness.
- Project scope.
- Responsible for the creation of content or execution of modifications (in-house or SEO agency).
- Technology and resources to use.
- Languages.
- Geographical location and years of experience of the service provider.
- Target markets.
Monthly Pricing Plans
Basic / Maintenance Plan
Starting at:
$650
Focus and Audience:
Local/Regional Focus
Up to 100 Keywords
Strategy:
Task Sheet
On Page SEO/ Content:
Title Tag & Meta Tag Creation
Basic Keyword Optimization
Technical SEO Support:
Crawl Reports
Basic Fixes
Reporting:
Keyword Rankings (Up to 100 Keywords)
Analytics Setup & Configuration
Monthly Review Call
Assertive SEO Plan
Starting at:
$1,190
Focus and Audience:
US / Nationwide Focus
100 to 500 Keywords
Strategy:
Business Goals
Competitor Analysis
On Page / Content:
Content Creation, Optimization & Editing
Long-form articles
Internal Link Building
Technical SEO Support:
Advanced Audits
Developer Recommendations
Offsite / Link Building:
Low frequency
Basic Outreach Strategy
Reporting:
Keyword Rankings (Up to 500 Keywords)
Conversion Tracking
Monthly Custom Report
Bi-weekly Review Call
Aggressive SEO Plan
Starting at:
$1,950
Focus and Audience:
Competitive Keywords
US Nationwide and International
500+ Keywords
Strategy:
Long-Term Strategy
Brand and Reputation Monitoring
KPI Objectives
On Page /Content:
Assertive +
EEAT Optimization
SERP Feature Optimization
Schema Implementation
Technical SEO Support:
Speed Optimization / Image Optimization
User Behavior Analysis
UX/UI Improvements
Conversion Rate Optimization
Offsite / Link Building:
High Frequency
Digital PR and Editorial Links
Reporting:
Keyword Rankings (500+ Keywords)
ROI-Focused KPIs
Custom Reporting
Weekly Personalized Review Call
We’ve separated typical SEO services into five key areas with a breakdown of typical expectations across basic/maintenance, assertive and aggressive SEO plans for each.
Strategy
Basic/ Maintenance Plan – Minimal strategic work. Keywords are targeted and a task sheet is used to record activity.
Assertive Plan – Consideration of business goals, strategic workflows, and competitor analysis.
Aggressive SEO Plan – Long-term strategies tailored to generating ROI, will also factor in brand and reputation monitoring.
On-Page and Content
Basic/ Maintenance Plan – Basic keyword optimization. Simple reports and internal linking.
Assertive Plan – Offers topic clustering to cover related entities across multiple content pieces. Includes auditing of existing pages plus refinement and optimization for older pages. Offers longer-form articles with higher quality. May also offer promotion or syndication for the content.
Aggressive SEO Plan – Provides E-E-A-T optimization across pages. Also includes various SERP feature optimization like Schema implementation for the best ranking opportunities. It can also include persona generation and tailored intent targeting as part of the content strategy. Content written by expert writers, sourced from relevant industries. Can provide detailed briefs for scalability and synergize the content with other channels by helping to repurpose for social media, email, or video.
Technical SEO
Basic/ Maintenance Plan – Exporting a crawl report from an SEO tool and carrying out basic fixes i.e., adding missing H1s and 301 redirecting broken links.
Assertive Plan – Advanced auditing methods and significant changes implemented by a developer e.g., restructuring the site navigation or improving core web vitals metrics.
Aggressive Plan – Analyzing user behavior, creating a CRO strategy, and implementing UX/UI improvements.
Off-Page
Basic/ Maintenance Plan – Low frequency/volume of links generated. Links tend to be acquired from lower authority sites.
Assertive Plan – High volume of links created. Links will often come from medium authority sites, often with decent metrics but not industry leaders. A basic outreach strategy will typically be offered including some tailored outreach.
High-End – In-depth outreach strategy from a range of sources including high-authority sites. Link sources will include high-end digital PR and editorial links from quality sources. Will typically work in conjunction with on-page optimization and creative copywriting to create linkable assets.
Reporting & Communication
Basic/ Maintenance Plan – Summary of keyword rankings and overall traffic. Basic task summaries are provided with occasional calls and/or meetings to discuss progress and plans.
Assertive Plan – Typically includes conversion tracking with performance segmentation for more detailed analysis. Regular calls and meetings will be offered via a dedicated account manager.
Aggressive SEO Plan–Custom reports for optimal relevance to each client. ROI-focused KPIs to track client performance. Competitor performance analysis will be used in conjunction with this. Ongoing communication throughout including training/mentoring opportunities for the client’s in-house writers or marketing staff.
What SEO Plan is Right for You?
Basic/ Maintenance Plan is ideal for local-scale clients such as tradespeople and smaller-scale local companies, whose online presence is focused on capturing clients in local radius, and have a micro or mini website with less than 25 pages for maintenance.
Assertive Plan is ideal for national companies that might be competing across several locations. The campaigns might still resemble local SEO but resources allocation is significantly different. If your website is mini to mid size, up to 100 pages, this plan is probably the best fit.
Finally, Aggressive Plan is ideal for mid-size businesses and companies offering services internationally, or large-scale businesses competing across several different operational niches. Keyword and SERP competition for is typically very high, which requires heavy investing in both expertise content and link building strategy.