SEO Built for Visibility in Google AND AI Search.
We run every audit, content brief, and technical fix through the 4 Ks Framework — Clarity, Confidence, Consistency, and Kontext — the four signals that decide whether AI search picks your page or skips it. Specialists in travel, fintech, and B2B brands.
If your SEO has plateaued, it's usually one of these three reasons.
Your content is being crawled — but not cited.
ChatGPT discards 85% of retrieved pages before building its answer. If you're showing up in AI retrieval but never in the citation, your content is missing the selection signals that matter.
Your rankings have gone flat at page 2.
You're doing the work. The traffic isn't moving. The reason is almost always topical authority gaps, weak internal linking, or content that competes with itself — not lack of effort.
Competitors are outranking you in your own market.
They have more pages, more links, or more clarity around their entity. We diagnose which of the three is actually hurting you — and fix the one that moves the needle.
The 4 Ks Framework.
Most SEO is still optimized for a 2018 SERP. We optimize for what's actually happening: AI search engines that retrieve hundreds of pages and only cite a handful. The 4 Ks are the four signals that determine whether you make the cut.
Clarity
Can a search engine — or a language model — instantly tell what your page is about, who it's for, and what action it offers? Clarity is the cost of entry.
Confidence
Does your page demonstrate expertise the way E-E-A-T expects? Authorship, citations, primary research, original data — the signals that say "trust this source."
Consistency
Does your entity stay coherent across the site, your schema, your links, and your brand mentions on the broader web? Inconsistency dilutes selection.
Kontext
Is your content positioned within the right entities, queries, and intents — or is it floating without topical anchors? Kontext is what tells the model you belong in the answer.
Six service areas. One coherent strategy.
Every engagement starts with an audit and ends with measurable outcomes. What we do in between depends on what your site actually needs.
SEO Audit
A diagnostic of your site, your competitors, and your category — scored against the 4 Ks. The foundation every engagement is built on.
- Domain authority & rankings analysis
- Backlink profile & link toxicity
- Content gap & cluster analysis
- Selection-rate scorecard for top pages
On-Page & Content
The pages, briefs, and copy that determine whether you rank — and whether AI cites you. Built around topical authority, not keyword stuffing.
- Topic clusters & entity mapping
- Long-form articles written for E-E-A-T
- Header structure & meta optimization
- Image, alt text, and media optimization
Technical SEO
The under-the-hood work that lets every other layer of SEO actually function — from crawl health to Core Web Vitals to schema.
- Site architecture & internal linking
- Core Web Vitals & page speed
- Schema.org markup & structured data
- Crawl, index, and canonical hygiene
Off-Page & Authority
The external signals that confirm your site deserves to rank. Quality over volume — earned links, not bought lists.
- Tailored outreach & digital PR
- Editorial and contextual link building
- Brand mention & reputation monitoring
- Link toxicity audits & disavow
Local SEO
For businesses with a geographic component — physical locations, regional service areas, or location-targeted content.
- Google Business Profile optimization
- Local citation & NAP consistency
- Local link & review acquisition
- Geo-targeted content strategy
AI Visibility & SRO
Our specialty. Selection Rate Optimization for ChatGPT, Perplexity, Claude, and Google's AI Overviews. Stop being retrieved. Start being cited.
- Selection-rate scoring & gap analysis
- Entity clarity & schema implementation
- Citation-friendly content restructuring
- AI surface monitoring & tracking
Real outcomes
96,000+
qualified leads attributed to one of our long-term clients across a single 24-month optimization cycle. Travel sector. Highly seasonal. Highly competitive SERPs.
See Case StudiesFive steps from first call to measurable outcomes.
Discovery Call
A 20-minute conversation about your business, goals, and current SEO health. No pitch, no pressure.
4 Ks Audit
A 15-point review of your top 10 pages scored against the 4 Ks. You keep the audit either way.
Custom Plan
A prioritized roadmap with monthly deliverables, KPIs, and the plan tier that fits your situation.
Execution
Content, technical, off-page, and AI visibility work executed against the roadmap. Updates every two weeks.
Measure & Iterate
Monthly reporting tied to revenue and qualified leads — not just rankings. Strategy adjusts as the data does.
Quiet, methodical work. Loud, measurable results.
"They found 14 schema gaps in our first audit alone. Within three months we were getting cited in Perplexity for queries we'd never even tracked."
"We'd worked with two other SEO agencies before. K-Lab was the first one that actually explained the strategy in plain language and delivered against it."
"The CRO and SEO work moved together for the first time. We stopped optimizing for traffic and started optimizing for revenue. Game-changer."
Clear expectations make better collaborations.
We answer the most common questions about how we approach SEO strategy, pricing, timelines, and tools — so you know exactly what working with us looks like from day one.
What kinds of brands do you work with?
We partner primarily with travel, tourism, and lifestyle brands looking to grow their digital presence through SEO consulting, content strategy, and performance marketing. We also collaborate with agencies and service providers who want data-driven solutions to improve visibility and conversions.
What are your SEO consulting rates?
Rates vary based on project size, deliverables, and timeline. Ongoing consulting retainers start at a monthly rate, and project-based SEO work is quoted transparently after a discovery call. You’ll always receive a detailed proposal with pricing and timelines before starting.
What SEO tools and analytics platforms do you use?
We use Google Analytics 4 (GA4), Google Tag Manager, Google Search Console, Semrush, Ahrefs, and Screaming Frog for technical audits and keyword research. We also build custom reports in Looker Studio and integrate with HubSpot when applicable.
Do you provide one-on-one SEO coaching or training?
Yes. Jelena is available for personalized SEO coaching sessions to help business owners or marketing teams understand SEO best practices, analytics tracking, and data interpretation. These are perfect if you want to develop in-house expertise.
What’s your billing process?
Projects require a 30- 50% upfront deposit, as detailed in the contract, with the last installment due upon completion. Retainers are billed monthly at the start of each period. Payments can be made by bank transfer, or credit card.