Your brand is ranking.
It's not being cited.
AI systems — ChatGPT, Gemini, Perplexity, Google AI Overviews — don't send users to ten blue links. They select a handful of trusted sources and cite those. We help your brand get into that group, and stay there.
$800 one-time audit. No retainer required to start.
You can hold a Page #1 ranking and still be invisible.
Search has fundamentally changed. AI systems no longer send users to a results list — they assemble a direct answer, select a small set of sources they trust, and cite those. Or they cite none at all.
This means a brand can rank well and still not appear in a single AI-generated answer for its core topics. Presence in AI answers is determined by a different set of signals than traditional ranking — and most brands don't know what those signals are, let alone whether they're sending them.
The gap compounds. AI systems build familiarity with sources over time. Competitors who build the right signals in Q1 are meaningfully harder to displace by Q3.
Run this test right now
Open ChatGPT and type exactly:
If your brand isn't in the answer — and your competitors are — your AI visibility gap is already costing you mindshare. The question is how much.
Two minutes. One honest answer.
Signs You're on Track
- Consistent brand mentions across AI prompts for your core topics
- Your owned pages appear as cited sources in AI answers
- AI systems describe your brand clearly and accurately
- Stable topic coverage month-over-month in AI outputs
Signs You Need This Work
- Brand never appears in AI answers for your revenue-driving topics
- Competitors dominate your category in AI outputs
- AI cites every brand in your space — except yours
- Your content is vague or unstructured — architecturally unselectable
Seeing two or more red flags? Your AI visibility gap is already costing you mindshare — and likely revenue that won't show up in your rank tracker until it's a trend. The earlier you build the right signals, the cheaper the fix.
Get Your AI Visibility Baseline →Built for results you can brief leadership on.
Three phases. Each one ends with a win your team owns — not just a deliverable we hand off.
Leadership Alignment
We share what changed in search and why brand clarity now drives AI visibility. Your stakeholders leave with a clear mental model of the landscape — and the language to fund the investment.
Infrastructure Build
We build the measurement baseline, content systems, and entity foundations that make AI selection possible. Every deliverable maps to a specific gap — no filler work.
Own the Narrative
We integrate AI visibility reporting into your regular cadence. You become the person who translates AI search behavior into business outcomes — and commands the content roadmap.
From invisible to cited — in 90 days.
We don't report on rankings. We report on confidence.
Our measurement stack tracks whether AI systems are increasingly likely to select your content for the queries that drive your revenue.
20 prompts per persona
Tied to your revenue-relevant topics — not vanity queries.
Competitive benchmarking
You + three competitors tracked in parallel, every month.
Weekly + monthly cadence
Snapshot weekly, full refresh monthly with trend analysis.
The leadership slide
One clear monthly slide that makes AI citation data legible to leadership — not just SEO practitioners. This is the slide that gets you budget to do more.
Pick your starting point.
Every engagement starts with a baseline. From there, you choose the depth of infrastructure you want to build.
AI Visibility Baseline Audit — Start here
20-prompt set across your primary persona and revenue topics. Competitive benchmarking against 3 named competitors. You receive a directional confidence score and a prioritized fix list — telling you exactly what to fix before spending a dollar on an ongoing program.
Monthly AI Visibility Snapshot
Ongoing retainer add-on. Presence + citation tracking vs. competitors every month. The data your leadership starts asking for by name. Know before they ask.
AI Answer Gap Analysis
You vs. 3 competitors across your full topic set. Identifies exactly where the selection gap is widest — so you fix the highest-value problem first, not the easiest one.
AI-Ready Content Systems
Templates, internal linking architecture, and entity consistency pass built specifically for selection — not just retrieval. Your content becomes structurally selectable.
Entity Consistency Pass
Brand facts + About page aligned across schema, bios, and off-site. AI systems build a coherent picture of who you are and what you do. This is foundational — and often overlooked.
Cited Source Content Plan
What to publish, where, and exactly how to structure it for selection. A prioritized editorial roadmap built around the queries where citation is most valuable to your business.
Full AI Visibility Strategy Program
AI visibility strategy and measurement as the core program deliverable. Cross-functional leverage across PR, content, and product. You brief leadership, influence the content roadmap, and report on citation share as a business metric. This is the program for teams serious about owning their category in AI-generated answers.
What brands say after working with us.
"We were spending significant budget on SEO and had no idea we were invisible in AI answers. K-Lab's baseline was a wake-up call — and the fix was faster than we expected."
"The leadership slide K-Lab provides is the clearest thing we've put in front of our CMO in two years. It tells a story anyone can understand — and it gets us budget."
"What I appreciate is that K-Lab doesn't separate AI visibility from real SEO fundamentals. They build both at once — and the measurement gives us something our competitors can't copy overnight."
We built this methodology — by running it.
Practitioners, not theorists
The SRO framework was built and validated on live client programs — not whitepapers. Every signal we track has been tested against observed AI citation behavior across real campaigns.
SEO fundamentals + AI selection, together
We don't treat AI visibility as a separate discipline. It's the next layer on top of solid SEO foundations — and we know how to build both at once without splitting your budget.
Complexity made fundable
Our job is to translate what AI systems are doing into decisions your team can act on, and language your leadership will fund. We produce clear reports, clear recommendations, clear business cases.
Citation → conversion
Getting cited by AI is only half the equation. We also help brands convert that AI-sourced awareness into pipeline — from answer to action.
K-Lab vs. a traditional SEO agency
| K-Lab Digital | Traditional SEO | |
|---|---|---|
| Tracks AI citations | ✓ Core deliverable | ✗ Not standard |
| SRO methodology | ✓ Proprietary | ✗ Not offered |
| Leadership reporting | ✓ Monthly slide | Rank reports only |
| Entity signal audit | ✓ Included | Rarely |
| CRO + AI integration | ✓ Built in | ✗ Separate teams |
| Free baseline | ✓ 48-hour turnaround | ✗ Paid audit only |
Read the SRO Research
We published the founding framework behind this service: "Selection Rate Optimization, or Why Your Content Is Showing Up in AI Search, Just Not in the Answer."
Read the article →Where to start
Every engagement begins with a free baseline. You'll know exactly where you stand — and what to fix — before we discuss any paid scope.
AI Visibility Baseline Audit
20-prompt audit across your primary persona and revenue topics · Competitive benchmark vs. 3 named competitors · Prioritized fix list · Delivered in 48 hours.
Monthly AI Visibility Retainer
Citation tracking + competitive benchmarking + content recommendations + entity monitoring + leadership reporting across ChatGPT, Gemini, and Google AI Overviews. Ongoing optimization, not just data.
Full AI Visibility Program
AI visibility strategy and measurement as the core program deliverable. Content systems, entity foundations, cited source content planning, and cross-functional reporting infrastructure.
Most GEO agencies charge $3,000–$8,000+/month for comparable scope. K-Lab pricing is intentionally accessible — early movers should not need an enterprise budget to start building the right signals.
Your competitors are alreadybuilding AI visibility infrastructure.
Start with our baseline audit. We'll map your AI presence across 20 prompts per persona, benchmark you against three competitors, and tell you exactly what to fix. Most audits are complete in 48 hours.
$800. 48-hour turnaround. No retainer required.