Paid Media Pricing That Pays Off.
Google Ads, Meta, and cross-platform campaigns built for ROAS, not vanity metrics. Active, adaptive management with quality-score discipline and landing-page CRO baked in — so every dollar of ad spend works harder.
If your paid media has plateaued, it's almost always one of these three things.
"Our CPCs keep climbing and ROAS keeps dropping."
You're paying for clicks that don't convert. Usually a quality-score problem — message match between ad and landing page, audience targeting drift, or budget being eaten by broad-match keywords.
"We're getting clicks. We're not getting customers."
The ads are doing their job. The landing page is where the funnel breaks. Most paid media agencies stop at the click — we run paid with CRO, so the landing page does its share of the work.
"Our reporting shows great metrics. Revenue says otherwise."
Vanity dashboards show CTR and impressions. We track what closes — assisted conversions, qualified leads, and revenue attribution across the actual customer journey.
Three things most paid media agencies skip.
Paid + CRO, Integrated
We don't hand off at the click. Landing pages get audited and optimized as part of the engagement — message match, conversion path, friction points. Same CRO discipline we apply to our SEO work.
Quality Score Discipline
We build campaigns to hit high quality scores from day one — tight ad groups, exact-intent landing pages, and creative that aligns with the keyword. The result: lower CPC, higher impression share, better unit economics.
Real Attribution, Not Vanity Metrics
CTR and impressions don't pay your bills. We measure assisted conversions, customer lifetime value, and revenue attribution. Reporting tracks what closes — not what clicks.
Five service areas. Three depths of execution.
Every plan covers the same five paid-media disciplines. The plans differ in how complex the campaigns get, how many platforms we run, and how strategic the optimization work becomes.
Strategy
How we plan, prioritize, and align paid spend with your business goals.
Ad Creation & Content
The copy, creative, and ad variations that determine whether your audience clicks — and converts.
Technical & Platform Management
The platform setup, bidding, and testing infrastructure under the campaigns.
Cross-Channel & Remarketing
How paid works alongside your other channels for compounding effect.
Reporting & Communication
How often we talk, what we measure, and how we keep you accountable to results.
Transparent plans. Management fee plus your ad spend.
Each plan includes a recommended ad spend tier. The management fee is what you pay us — your ad spend goes directly to Google, Meta, or your platform of choice.
For local and regional businesses running a focused, single-platform campaign with steady performance goals.
- Focus
- Local / Regional audience
- Up to 50 keywords
- Strategy & Setup
- Basic ad strategy plan
- Up to 5 campaigns built & managed
- Ad copywriting & basic design
- Technical & Reporting
- Basic bid management
- Conversion tracking setup
- Monthly KPI report & review call
For national businesses running multi-platform campaigns who need real strategy, A/B testing, and bi-weekly account ownership.
- Focus
- US / Nationwide audience
- 100–250 keywords
- Strategy & Setup
- Detailed strategy & competitor ad analysis
- Up to 10 campaigns built & managed
- Dynamic keyword insertion
- Up to 3 ad platforms / accounts
- Technical & Reporting
- Intermediate bid management with multi-target options
- Regular A/B testing
- Detailed performance reporting & conversion analytics
- Bi-weekly review call
For nationwide and international brands running complex SEM ecosystems with full attribution and cross-platform integration.
- Focus
- Nationwide & International
- Unlimited keywords
- Strategy & Setup
- Long-term ROI-focused strategy
- All campaign types (Search, Display, Shopping, Video, PMax)
- Advanced features & AI-assisted bidding
- Up to 5 ad platforms / accounts
- Technical & Reporting
- Advanced bid management & extensive A/B testing
- Cross-platform audience targeting & remarketing
- Real-time dashboard & full ROI attribution
- Weekly personalized review call
How we handle ad-spend overages
Ad spend tiers are guidelines, not hard caps. When an account consistently runs 20% over its plan's ad-spend ceiling for three months in a row, we have a conversation about moving up to the next plan. No surprise charges, no mid-month upsells.
For accounts with significant monthly paid media spend, we build a custom plan aligned to your specific goals, attribution model, and operational nuances. Talk to us about a custom engagement →
Pricing in context
15–25% of ad spend
is the typical management fee at most US paid media agencies. Our flat-fee model means you pay $750–$2,950/mo regardless of how high your spend climbs — your savings grow as your account does.
Real outcomes
96,000+
qualified leads attributed to one of our long-term clients across a single 24-month optimization cycle. Combined paid-and-organic strategy. Travel sector. Highly seasonal.
See Case StudiesLess spend. More qualified leads.
"Our cost per qualified lead dropped 41% in the first quarter. They restructured the account, killed dead campaigns, and rebuilt the landing pages in parallel."
"For the first time, we saw paid and organic moving together. The reporting actually told us where each channel was earning its keep."
"Other agencies optimized for clicks. K-Lab optimized for funded loans. That single shift in measurement reframed our whole paid strategy."
Questions worth answering before you commit.
No. The monthly fee ($750, $1,500, or $2,950) is what you pay us to manage your campaigns. Your ad spend goes directly to Google, Meta, or whichever platform we're running — billed by them, on your card. We never mark up media or take undisclosed commissions.
Tiers are guidelines, not hard caps. Going over occasionally during a campaign push or seasonal peak isn't a problem. When an account consistently runs 20% over its plan's ad-spend ceiling for three consecutive months, we have a transparent conversation about moving to the next plan. No mid-month surprise upsells.
Google Ads (Search, Display, Video, Performance Max), Meta Ads (Facebook + Instagram), Microsoft Ads, LinkedIn Ads, Reddit, and TikTok Ads. The Maintenance plan covers a single platform; Assertive runs up to 3; Growth runs up to 5. For specialty platforms or programmatic, we'll quote a custom engagement.
Paid media moves faster than SEO. Initial campaign launches deliver data within days; meaningful optimization usually shows up in 30–60 days as machine learning settles and we have enough conversion data to refine targeting. ROAS lift typically becomes clear by month 2–3.
Yes — that's a key reason clients hire us. Most paid media agencies stop at the click. We treat the landing page as part of the conversion funnel and optimize message match, layout, and CTAs alongside the ad work. The Assertive and Growth plans include landing-page audits and recommendations; full landing-page rebuilds are quoted separately.
The first 90 days are required so we can complete onboarding, account audit, and initial optimization properly. After that, all plans are month-to-month with 30 days' notice to cancel. You always retain ownership of your ad accounts, audience lists, and historical data.
Significant spend deserves a custom engagement. We'll build a plan aligned to your specific attribution model, KPI structure, and operational rhythm — pricing is quoted after a discovery call, but typically remains a flat fee that scales below the 15–25% of spend most agencies charge.
Yes, and clients often run both with us because the channels reinforce each other. Our SEO services use the proprietary 4 Ks Framework (Clarity, Confidence, Consistency, Kontext) — and the same CRO discipline that improves landing-page quality scores in paid media also lifts organic conversion rates.
Stop paying for clicks.
Start paying for customers.
Get a free account review of your current paid media performance. We'll identify the top three places your spend is leaking — quality score, message match, attribution — and recommend the plan that fits your situation.
No commitment. 30-minute call. We'll send the review either way.