Are you tired of delving into rich tapestries, navigating robust and holistic solutions, as well as embarking on enchanting journeys?
Well, you’re in luck, we’ve got you covered! In this article we’ll share a simple yet effective idea on how to use GPT tool for content marketing, without getting too tacky.
If you have no idea what the highlighted phrases above are all about, then you’re the one lucky person that didn’t have to deal with ChatGPT’s creative copywriting or rather, its limitations. Long story short, once you give it a whirl, and ask it to write you a post, ChatGPT will honor you with at least one of the phrases listed on our Naughty ChatGPT List at the bottom of this article.
Other blogs have covered in depth (and to the death) topics on how ChatGPT works and how exactly you can use it for writing outlines and ideas for blog posts, or brainstorming ideas for your website.
So we won’t go into details on any of those. However, there is a use case that is not frequently mentioned, but can be a very powerful method to generate content for your website. You can use ChatGPT to exploit UGC (User Generated Content) of social media platforms.
Before exploring this idea, let’s first underline what you should steer clear from when using ChatGPT.
The pitfalls of ChatGPT copywriting
If you search for “chatgpt copywriting” on Google and other search engines, you’ll be bombarded by prompts promising “unlocking your writing potential“. Or “generating creative and engaging content that resonates with your target audience”.
I will promise to you that the only thing you will unlock is the path to being average, and soon: forgotten.
And as to generating creative content, let’s get one thing straight:
ChatGPT is a word processor tool . ChatGPT can regurgitate content it was trained on. An updated ChatGPT 4 version can do slightly more. Chat GPT4 can read and restate, or reiterate content from live pages from the internet or files you upload. ChatGPT cannot be creative. That’s on you.
However, it can be a great assistant. A tool you can use to read and summarize discussions for you. It can also look into user generated data sets that have same/similar purpose. One example is comments left on your forms. But more about that in the next post.
ChatGPT and user generated content from Social Media platforms
Use Case of Facebook Groups
Facebook.com is the third-most visited website n 2024. Facebook has more than three billion monthly active users. Two billion of them are using it daily, spending almost 20 hours a month on Facebook. And 1.8 billion people interact in Facebook groups every month.
Business to Community reported that as of 2023, there are over 10 million groups across different interests and geographical locations. And that most Facebook users are members of at least 15 active groups, with more than 100 million group joins every day.
Having these numbers in mind, we can look at the intent of these users. What are the people doing in these groups? Why are they showing up in such numbers?
While, of course, intent depends on context of each group, one pattern is very clear. Facebook group users are looking for advice from their peers. They are actively posting narrowly focused questions, looking for other users to share their experiences, opinions, and tips on the relevant topic.
Reddit vs Facebook Groups: how times have changed over the past decade.
Sounds familiar? Anyone thought of Reddit? Platforms like Reddit (or Discord) are community focused since the start, so why are people turning to Facebook? There are many nuances between the two, however the main difference I will highlight in this article is the anonymity of Reddit, vs public profile of Facebook users.
Combined with the convenience of already existing profiles, and unbeatable daily usage stats, content shared on Facebook has strong trust signals (even when it shouldn’t be considered truthful).
Facebook Groups emerged in the community space more than ten years ago. And over the last decade, they have gained traction that is staggering and often underestimated.
Quality Facebook groups have high levels of user engagement. Users share posts, have active discussions, with high investment in the topics discussed. Ultimately, they provide a goldmine of current trends, audience interests, and unaddressed questions or concerns within the community.
How can you exploit Facebook Groups and ChatGPT when creating content plan for your website?
Go where the users are.
Easy. The first step is to sign up for Facebook Groups relevant to your business.
Which popular topics are Facebook users discussing?
Step Two: monitor interactions in each group and decide which ones have quality discussions. Now shift your focus to those groups. Identify what are popular topics, questions posed by users, and commonly shared challenges. You will quickly build an ever growing list of hot topics, that you can add to your content backlog and start crunching.
Another thing Facebook Groups will help you is tone of voice. You can easily gauge the tone and style that resonates with the audience. This is where ChatGPT comes into play.
Pick a hot topic. They’re onto something
Step three: There are so many things you could focus on at this stage. To dial in on the content that can get you the best results you can assign the priority for each topic by asking two questions. Is this question showing up frequently in the group?
Select a topic you’ve seen raised five to ten times within a short period of time. This can be different depending on the group overall engagement, but of for the sake of this post let’s say one week.
And second:
Are pages of the top three results shown in SERPs for the given topic well written? Are they addressing the user’s question in the similar way as the group interaction is developing?
If the response to the first question is ‘yes’, and to the second ‘no’, this topic goes to the top of your list.
Build your prompt for ChatGPT
Then you will copy one or more of these discussions from each post onto a notepad. You don’t have to use all of them, but use the ones that had best feedback on the original question. It can be only one as well.
Finally, the prompt for Chat GPT4: Consolidate this content (if collected from more than one post), and write up your prompt. The prompt should include a request to review the full conversation and write up an article on the discussed topic. You can give more specific instructions. depending on what you want to achieve. Et voilà! Now you have an outline with relevant, anecdotal content already included. Rinse and repeat as needed.
Use ChatGPT content to write the article YOURSELF
The last step is the most important one. Rewrite the content you got from ChatGPT so it’s unique and fully covers the topic in question.
If you just plaster what ChatGPT spewed out, you’re doing it wrong. You have to give this content a clear context, and your point of view. Furthermore, even when these posts have a great discussion on the given topic, they might have had a narrow focus. Your job is to cover all aspects of the topic. The great thing is that you can go back to the post and steer the conversation in the direction you need covered, and include that, too.
Benefits of integrating content from Facebook Communities into your content plan
Content Relevance
Align your content with the interests and concerns expressed in these groups. These are the same people that research for these topics on search engines.
Idea Generation
These groups can be a continuous source of content ideas. Translate questions posed by users, and popular discussion topics into your blog posts, articles, and social media content.
Community Engagement
By creating content that reflects the discussions and interests of these groups you will encourage interaction, as the content is directly relevant to the group’s interests.
Authenticity and Trust
Demonstrating that you understand and can contribute to the conversations happening in these groups helps build authenticity and trust. Your content will be seen as informed, empathetic, and tailored to the audience’s needs.
Networking Opportunities
Depending on the context, active participation in these groups can land you some networking opportunities. You never know if other members, will grow eventually into influencers, and or if you already have some experts in the field in the group. This can open doors to collaborations like guest posting!
Feedback and Improvement
Once you start sharing your content, the immediate feedback is invaluable. It’ll allow you to quickly gauge the effectiveness of your content and make necessary adjustments as needed.
In summary, quality Facebook groups with constant user engagement are not just platforms for social interaction. They are strategic resources for content creators.
By tapping into user-generated content, preferences, and discussions, you can significantly improve the quality and relevance of your content plan.
Naughty ChatGPT List
The content team at Costa Rican Vacations has been testing using both ChatGPT and Bard for various content tasks in the second part of 2023. Team feedback is unanimous in one:
Don’t use AI tools to write content. Outlines are fine.
Every team member of Costa Rican Vacations that used ChatGPT or Bard more than twice.
One of the outcomes of using ChatGPT is an internally used is a ‘naughty list’. Naughty ChatGPT list contains words or phrases that team flagged as “stomach turning” and/or a bit stronger reference of “vomit inducing”. A clear pattern of flowery language starts emerging even after using it half a dozen times.
And it’s a pattern gone horribly wrong.
As the team operates in the travel industry, ChatGPT’s content suggestions are even more flowery than usual. Thus, the said list is used to weed out these patterns from the titles and any other written content. Here is our ever expanding naughty ChatGPT list:
- Bustling
- Captivating
- Delve
- Dive into
- Elevate
- Embark
- Enchanting
- Enhance
- Enlighten
- Harness
- Holistic
- Intricate
- Journey
- Navigate
- Pivotal
- Paramount
- Realm
- Roadmap
- Robust
- Tailor
- Tap into
- Tapestry
- Vibrant
- Underscore
- Unlock
Let me know if we missed any!
This article was partially written with the help of ChatGPT4 (guess which part!) and all the images featured on the article are exclusively made by DALLE image generator.
