Target your audience precisely when they’re looking for what you offer. Our SEM services encompass PPC campaigns and display advertising.
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The Big Question
Does online advertising work for small businesses?
Well, it’s not a simple yes or no. It all depends on:
- How you handle your ads.
- Who else is advertising the same things.
- What people are actually looking for online.
- How much you’re willing to spend to make a sale.
A lot of small business owners try online advertising without really understanding it. They think if they spend a lot, they’ll automatically get lots of sales. But that’s not true. Running effective ads is like solving a puzzle.
Being at the top of online search results can help people notice your business more. This can get you more visitors and sales quickly. It’s like setting up a shop in a busy mall instead of a quiet street.
The advice? Be smart about it. Things we work on with our clients are to think about specific things they offer that others might not. Figure out how much to spend on ads without eating into profits. And making sure when people click their ad, they have a good experience on thier website.
Pay Per Click (PPC) Campaigns
Highly targeted PPC campaigns bring in quality leads and higher conversion rates. We optimize for audience demographics specific to your business and market. We are a member of Google Partnership Program:
Search Ads
Earn top positions for relevant keywords—above organic search results.
Social Ads
With extensive targeting options and a wide variety of ad formats, social media ads allow you to expand your reach and connect with customers in an entirely new way.
Remarketing
Reach potential customers across the internet, even after they’ve left your site—simply target past website visitors that didn’t convert with focused remarketing ads.
Display Advertising
Broaden your reach with visually engaging display ads.
- We tailor ad placements based on where your target audience typically spends their time online.
Video
Capture your audience’s attention and drive real growth with compelling video ads across YouTube and other Google video partners.
How Does it Work?
With 10+ years in business, we have developed a proven process that focuses on growth and Return on the Ad Spend (ROAS).
Goals
We take the time to learn about your needs, so that together we can determine the best course of action for online success.
Strategy
We dive into researching your target market, competitors and keywords to develop a strategy that maximizes your budget.
Setup
The nitty gritty details of your account, campaigns, keywords, ads, and audiences is all taken care of.
Conversion Tracking
We will set up analytics and conversion tracking which will allow us to track the actions visitors take after clicking your ads, like clicks to call, form completions, purchases and app installs.
Reporting
We set up custom reports that best suit your needs and keep you informed with monthly reports and full transparency of your campaign progress.
Campaign Optimization
Ongoing campaign optimization is crucial in achieving success. By optimizing the account we can work to achieve peak performance of each campaign.